August 2021 Marketing and Holiday Planning

With August now upon us, we enter into the last month of summer. This may be the last chance to take advantage of the beautiful outdoor weather before Fall. If you’re looking for ideas on how to end the summer season with a bang, these tips should help make your business a hot spot in August.

CONTENT IDEAS FOR AUGUST

1.

NATIONAL BOOK LOVERS DAY

This is actually one of my favorite topics to share. And, it's one that usually gets a good bit of engagement. Share your favorite books or insights from your books that apply to your particular 'zone of genius'. You might even ask for your readers to take a survey to ask for their favorite books on the topic.  People love to offer their opinions on books. 

HOW: Add a Survey to your email so you can invite engagement and energy.

2.

NATIONAL RELAXATION DAY

What can you do to help people really, truly relax?  Write a blog to offer your tips and strategies for stress relief. Make sure your readers understand the benefits of taking time for unwinding and sitting in stillness. Be sure to include your personal practice. Of course, be sure to offer your services for those who need some guidance in 'letting go'. Be sure to include the blog in your next email.  Your readers will thank you.

How: Add a "Read More" action block 

3.

NATIONAL THOUGHTFUL DAY

 This is a great day to do something thoughtful and encourage others to make thoughtful gestures as well. Whether it’s a special note to say thank you with a discount code, a BOGO offer, or an invitation to get a free gift, there’s always something thoughtful you can do for your audience. This is also a great opportunity to encourage generosity and giving.....

IDEA: Start a fundraiser for your favorite non-profit by adding a “donations block” to your emails.

9     National  Book Lovers Day

15   National Relaxation Day

21   Senior Citizens' Day

17   National Non-Profit Day

19   World Photography Day

AUGUST THEMES  

Travel and Leisure

Back to School

Thoughtfulness

Enjoy Outdoors

THE POWER OF EMAIL MARKETING

98% of Constant Contact emails hit inboxes compared to only 77% with regular email.

[Source: Constant Contact & Return Path]

Welcome emails are incredibly effective: on average, 320% more revenue is attributed to them on a per email basis than other promotional emails. 
[Source: Wordstream]

Much of the content in this blog is courtesy of Constant Contact.

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