By now, you know that growing your own engaged email subscriber list is a top priority for your service-based business.
That's because it provides you with a direct, targeted, and reliable way to communicate with your audience.
You get to build trust, drive sales, and maintain control over your marketing efforts.
This is how you gain new clients and customers.
This is how your business grows.
1: Direct Communication:
Having an engaged email list means you have a direct line of communication with people who are genuinely interested in what you offer. You already know that social media or other platforms use algorithms that can limit your reach. Email gives you a direct connection to your audience's inbox.
2: Builds Trust and Relationships:
By regularly providing valuable content to your subscribers, you're not just promoting your services; you're building trust and nurturing relationships. You hear this over and over.....when people trust you and feel connected to you and your zone of genius, they're more likely to become paying clients (and recommend you to others).
3: Targeted:
It's your email list. You already know why your subscribers signed up. Now, you get to segment them based on their individual interests, behaviors, or demographics. Then, you get to tailor your messages and offers to very specific groups. This is going to increase your relevance and help you get more out of your marketing efforts.
4: Drives Sales and Conversions:
You've probably already heard this from me lots of times.....but, that's because it's true! Studies consistently show that email marketing has one of the highest ROI of any marketing channel. Your engaged subscribers are going to be way more likely to open your emails, click on your links, and make purchases. Plus, email allows you to nurture leads over time, guiding them through the 'get-to-know-you' journey until they're ready to buy.
5: Ownership and Control:
Unlike social media followers or website visitors, your email list is something you own and control. Platforms can change their algorithms or even shut down, but your email list is an asset that you can take with you wherever you go.
With ease and flow - you get to increase the power of your marketing, drawing your ideal clients and customers in with generosity and attention to detail.
When you reach out specifically to your “best” customers, you get to serve them more deeply.
It's time to realize that your properly created and utilized list is the most valuable tool in your business toolkit.
Marketing - It's really all about Showing UP.
The more your audience sees you show up, the more they understand who you are, what you do, how you help people, how to utilize your services, and how to refer you to others, the more they can recognize you as the person to help them move forward - or how to recommend you to others.
Coaches, consultants, and energy workers, who want calm and control, lean on me as their marketing guide.
I guide my clients and students to fall in love with 'showing up' for those they are meant to serve. By following their intuition and a strategic, personalized plan, they attract more clients.
Grow an Engaged Following - With Consistency and Generosity.
It's easy to get started. Schedule a complimentary 30-minute strategy call now.
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