The Elephant In The Room : Is Email Even Worth Doing?

Well, you know that I live in this world of email marketing.

I am always learning more,

teaching more,

and trying new techniques and strategies.

My clients lean on me to understand the subtleties that help make email marketing work better for them:

• content
• list growth
• automations
• design
• segmenting
• personalizing
• subject lines

But, alas - it is way too often that I hear business owners say that they don't think email works.

They are still wondering whether or not email is actually worth the time and effort to effectively show up with consistency and generosity - and to attract, nurture, and engage with ideal clients - and thus, grow their business.

They ask me:

Is Email Even Worth Doing?

Simple answer:

YES! It's worth it.

Here's something to think about -  

Instagram/ Twitter/FB/TikTok/……..LinkedIn…..They’re all online platforms that could easily disappear - along with all of your connections.

But - when you invite people over to your email list - it’s YOUR list.  You have received permission to contact these folks in that personal space we know as the inbox. 

When someone hits the “sign-up” or “subscribe” button that means they want to know more. Think about this new person who is excited to hear more from you.

How can you introduce yourself, meet them where they are at, share about your products and services that will serve them, and tell them more about your business?

How can you set expectations and identify ways for them to dig a little deeper into your content?

If you’ve attended any of my webinars, then, you’ve heard me cover some of the stats (and you've also learned how much I love data)

Here are a few of my favorite email marketing statistics:

• Considering 91% of people check their email daily, you have quite the opportunity to reach your audience and connect with new subscribers who , of course, you’d like to convert to a paying client. People check every day.  (Don't you?)

• Email gets delivered 90+% of the time
  (Facebook posts reach only about 2% of ‘fans’)
  

• For every $1 you spend on email marketing, you can expect an average return of $35-$45. 
  (While there are many benefits of using email marketing, this is the one that keeps you in business.)

• Email marketing measures 3X higher conversion rates than social media.

I think you can see why email has an ability that many of the other channels just don’t.

It allows you to create valuable, personal touches - at scale!

In the 15 years that I’ve been in the digital marketing world, I’ve worked on lots and lots of digital marketing platforms…..but, over that time, it’s become crystal clear to me that the hands-down, most effective digital activity that a business owner can spend their energy in is email marketing.  .

Every email that I send usually converts into a conversation, an inquiry, or a new client. 

  Emails serve to reach out to YOUR inner circle to bring them closer to the value that you are bringing.

Don't miss out on this valuable business growth tool. 

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Ready to learn more about how to create an email marketing flow that nurtures your audience and helps you convert more paying clients?

Schedule a free consultation today. You're sure to grab some actionable tips you can try right away.