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July 2021 Marketing and Holiday Planning

What’s your plan to prevent existing customer relationships from melting away in the summer sun?

What about a strategy to bring the heat against your competition and gain more customers?

Whether your focus is to engage your existing audience, grow your list, or both, the tips below should help you keep your cool this July.

CONTENT IDEAS FOR JULY

1.
NATIONAL "GIVE SOMETHING AWAY" DAY

The name of this holiday speaks for itself. Whether you want to offer a free trial, a buy 1-get-1 sale, or an incentive to sign up for your list, this holiday provides a good opportunity to get your audience engaged and excited!

HOW: Add a coupon to promote a sale, and make sure to add a sign-up form to drive list growth.

2.
WORLD LISTENING DAY

It’s important to remember that customers are the lifeblood of any business. Listening to what customers want allows successful businesses to make the changes needed to gain new customers, and retain existing ones. Make sure you’re giving your customers the ability to give you feedback.

HOW: Add a Survey to your email so you can hear what your customers want.

3.

CHILL - TAKE IT EASY - YOU DESERVE A BREAK

If you start your days early, skip your lunch, or stay late working, it’s time for a well-deserved break!

Set up an automated email series so that your marketing keeps working while you relax and enjoy the sunshine.

HOW: Scheduling and Automating Your Emails 


4    US Independence Day

6     National Fried Chicken Day

15   National Give Something Away Day

18   National Ice Cream Day

18    World Listening Day

25    Parents Day


JULY THEMES  

Clean Beaches Week

Garden Parties

Tour de France

Wedding Season

Barbeque/Cookouts


10 Ways to Stay in Touch with Your Clients and Customers

It’s more important now than ever for businesses to communicate with their customers often and everywhere! We need to be where our customers are in order to stay top of mind. 

Bearing this in mind, here are some effective ways to keep in touch with your customers, both before and after a sale, to help forge a strong and long-lasting relationship.

  1. Treat Customers as Individuals
  2. Comment on Blogs and Social Media
  3. Make Recommendations
  4. Write Newsletters
  5. Recognize Birthdays
  6. Offer Sneak Peeks
  7. Meet in Person
  8. Ask for Feedback
  9. Write Customer Testimonials
  10. Request Contact Info Updates
(more details on ThriveHive)

THE POWER OF EMAIL MARKETING

Segmented and targeted emails generate 58% of all revenue.

[Source: DMA

 

 

B2C marketers who leverage automation have seen conversion rates as high as 50%.

[Source: eMarketer]

 


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